Isaac and Taylor Hanson are in Cannes looking for international distribution for their new album, Shout It Out. The album is released on their own label 3CG, which they formed in 2003.
As well as releasing their own records on the label, the three brothers are using the company as a base from which to explore and respond to what they say is “an industry in flux,” and to find new ways to assist artists to connect with their fans. “It’s impossible to replicate the relationship that develops when a band really connects with their fans, but that’s what we’re looking at trying to do,” Taylor said. He added that while social networking sites can help facilitate and reinforce the artist-fan relationship, there is still more that can be done.