Music Biz No Cakewalk for Hanson Brothers

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Music biz no cakewalk for Hanson brothers

10 June 2004

Isaac, Taylor and Zachary Hanson are 23, 21 and 18 years old, respectively, and together they make music under the moniker Hanson.

Since their major label debut album “Middle of Nowhere” was released in 1997, they have had a No. 1 hit single with the chirpy pop song “MMMBop,” sold more than 10 million copies of their music worldwide and performed all over the globe. And, much to the chagrin of many fans, Taylor got married.

Now there’s “Underneath,” Hanson’s first full studio effort of new songs since 2000’s “This Time Around” and the first release on the group’s very own record label, 3CG, named for “3 Car Garage,” an early independent release. The band of brothers has come full circle, leaving the major label shuffle behind to do for themselves.

While the name Hanson may still conjure up images of three towheaded kids impishly banging away on their instruments and singing slick pop tunes, Hanson circa 2004 is three men taking control of their own music and, by extension, their careers. Being millionaire industry veterans before 18 is certainly a solid foundation, but having a recognizable name doesn’t automatically mean radio stations and MTV will knock down your door.

“The challenges for us are just like anybody else,” Isaac Hanson said.

“Just getting your record heard, whether you’re Michael Jackson or Paul McCartney, Blink 182 or Hanson, it’s getting your single on the radio and your video on MTV and letting the audience have the opportunity to hear the music, and that’s a big challenge for anybody.”


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