{"id":5028,"date":"2015-04-18T10:13:40","date_gmt":"2015-04-18T09:13:40","guid":{"rendered":"http:\/\/www.mmmboptastic.com\/site\/?p=5028"},"modified":"2015-04-18T10:13:40","modified_gmt":"2015-04-18T09:13:40","slug":"music-mavericks-making-money-without-the-majors","status":"publish","type":"post","link":"https:\/\/www.mmmboptastic.com\/site\/2015\/04\/18\/music-mavericks-making-money-without-the-majors\/","title":{"rendered":"Music Mavericks: Making Money Without The Majors"},"content":{"rendered":"<p><strong>The Mmmbopreneurs: Hanson<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4142\" data-permalink=\"https:\/\/www.mmmboptastic.com\/site\/2014\/04\/02\/the-au-interview-isaac-hanson-of-hanson-tulsa-on-the-bands-return-to-australia-anthem-and-more\/group-2-a\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/04\/group-2-a.jpg?fit=640%2C426&amp;ssl=1\" data-orig-size=\"640,426\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"group-2-a\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/04\/group-2-a.jpg?fit=640%2C426&amp;ssl=1\" class=\"aligncenter wp-image-4142\" src=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/04\/group-2-a.jpg?resize=450%2C300&#038;ssl=1\" alt=\"group-2-a\" width=\"450\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/04\/group-2-a.jpg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/04\/group-2-a.jpg?w=640&amp;ssl=1 640w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>The Web 1.0 Veterans: Hanson Though it\u2019s been about two decades since the group\u2019s trademark hit, Hanson has now been an indie act for the bulk of its career. The group founded its own label in 2004, and has since released five albums. \u201cUnlike the labels,\u201d says Taylor Hanson, \u201cwe know where the core fans are.\u201d As such, the brothers have launched their own music festival (Hop Jam), their own beer (MmmHops) and they\u2019ve played over 100 shows since the beginning of 2013 alone, grossing an average of $40,000 per concert. Major labels frequently take a 10-20% cut of profits these days, but not with Hanson. Says Isaac: \u201cWe have a really good 360 deal&#8211;with ourselves.\u201d<\/p>\n<p><em>Source: <a href=\"http:\/\/www.forbes.com\/pictures\/eeel45ffdfj\/the-mmmbopreneurs-hanso\/\" target=\"_blank\">Forbes.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Mmmbopreneurs: Hanson The Web 1.0 Veterans: Hanson Though it\u2019s been about two decades since the group\u2019s trademark hit, Hanson has now been an indie act for the bulk of its career. The group founded its own label in 2004, and has since released five albums. \u201cUnlike the labels,\u201d says Taylor Hanson, \u201cwe know where [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,1369],"tags":[911,87,1394,1322,1393,6,1173,114,68,1392,31,1221],"class_list":["post-5028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-articles-2015","tag-3cg-records","tag-article","tag-business","tag-forbes","tag-forbes-com","tag-hanson","tag-hop-jam","tag-indie","tag-mmmbop","tag-mmmbopreneurs","tag-mmmhops","tag-success"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Music Mavericks: Making Money Without The Majors - Mmmboptastic.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mmmboptastic.com\/site\/2015\/04\/18\/music-mavericks-making-money-without-the-majors\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Music Mavericks: Making Money Without The Majors - Mmmboptastic.com\" \/>\n<meta property=\"og:description\" content=\"The Mmmbopreneurs: Hanson The Web 1.0 Veterans: Hanson Though it\u2019s been about two decades since the group\u2019s trademark hit, Hanson has now been an indie act for the bulk of its career. 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They just released their first beer, and had to ask when they'd consider opening a craft brewhouse right here in their hometown. \"As we say... beer plus music equals awesome,\" Zac\u2026","rel":"","context":"In &quot;Interviews&quot;","block_context":{"text":"Interviews","link":"https:\/\/www.mmmboptastic.com\/site\/category\/videos\/interviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/06\/mmmhops_1.jpg?fit=640%2C427&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/06\/mmmhops_1.jpg?fit=640%2C427&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/06\/mmmhops_1.jpg?fit=640%2C427&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":4200,"url":"https:\/\/www.mmmboptastic.com\/site\/2014\/04\/06\/the-hop-jam-2014-craft-beer-and-music-festival\/","url_meta":{"origin":5028,"position":3},"title":"The Hop Jam 2014 Craft Beer and Music Festival","author":"Jo","date":"April 6, 2014","format":false,"excerpt":"\u00a0 HANSON ANNOUNCE THE HOP JAM CRAFT BEER AND MUSIC FESTIVAL RELEASE OF MMMHOPS PALE ALE ONLINE FESTIVAL AND RELEASE COINCIDE WITH AMERICAN CRAFT BEER WEEK, MAY 18th This year\u2019s American Craft Beer Week will stoke lots of activity around the country, celebrating the artisanal beer movement. 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The state's brewers and beer lovers were part of a tight-knit community. 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