{"id":4363,"date":"2014-05-26T10:16:22","date_gmt":"2014-05-26T09:16:22","guid":{"rendered":"http:\/\/www.mmmboptastic.com\/site\/?p=4363"},"modified":"2014-06-16T17:06:37","modified_gmt":"2014-06-16T16:06:37","slug":"interview-zac-hanson-the-59th-sound","status":"publish","type":"post","link":"https:\/\/www.mmmboptastic.com\/site\/2014\/05\/26\/interview-zac-hanson-the-59th-sound\/","title":{"rendered":"Interview: Zac Hanson @ The 59th Sound"},"content":{"rendered":"

By\u00a0Todd Gingell\u00a0<\/span><\/p>\n

Far from content with slipping in to pop-culture obscurity as a sugary late 90\u2019s musical phenomenon,\u00a0<\/span>Hanson<\/strong>\u00a0have gone on to forge a career of continuing success that would bring envy to many other world class bands. Brothers\u00a0<\/span>Isaac, Taylor<\/strong>, and<\/span>\u00a0Zac<\/strong>\u00a0own their own record label (3CG), have eight albums under their belt, a dozen successful world tours, multiple global top forty hits, twenty years without a line up change, and even their own brand of beer (fantastically titled \u2018<\/span>Mmmhops<\/em>\u2019).<\/span><\/p>\n


\"10177215_246832555524922_4373571045142012984_n\"<\/p>\n


On the cusp of returning to Australia in August to promote their latest release,\u00a0<\/span>Anthem<\/em>,\u00a0<\/span>Zac<\/strong>\u00a0is excited to be heading back down under. That said, it can certainly take a bit more effort to travel so far with Hanson\u2019s impressive DIY ethic.<\/span>

\u201cThe last time we were there was the end of 2012. We\u2019re actually really happy with that, because up until this run of shows it\u2019s been more like five or seven years between tours in Australia. In general we\u2019re a band that runs it\u2019s own label, we manage ourselves, and kind of do everything \u2013 for better or worse \u2013 so you\u2019re always trying to improve and have this blessing and a curse of having fans all over the world! With a small team it can be hard to make that happen.\u201d<\/em>

\n\u201c(Being independent) can definitely make it harder, just because there isn\u2019t some big machine, or major label partner who automatically picks up the record a lot of the time. Globally the music industry is changing so much, so I think it\u2019s more important than ever about who you\u2019re partnered with, because it\u2019s harder to be successful with so much white noise.\u201d<\/em>

At 28, Zac Hanson has spent the vast majority of his life succeeding in an industry that has changed dramatically since Hanson\u2019s debut in 1995. Beginning their success on a major label with the now defunct Island Def Jam records, Zac is an exceptionally seasoned and knowledgeable hand at elaborating on a huge breadth of subjects relating to the current state of the music industry.<\/span>

\n\u201cI feel like (with Island Def Jam) we jumped of a burning ship (laughs). The thing about us is we do this because we love making music, and everything we do surrounds and facilitates that. One thing we\u2019ve never been afraid of as a band is to find other ways to help people connect with our music. I think historically when we started out, if you were a band in the early 90\u2019s and you were doing stuff surrounding your music then people though \u201cOh, you\u2019re selling out\u201d. For us, we just look at everything as content to fuel, whether it be a documentary, or a photo book about cool things we did on that tour, crazy streaming events, or Hanson beer. We do things we\u2019re excited about, or represent who we are, and let our fans not just with the music, but the culture and character behind the music. That\u2019s always been our personal thing.\u201d<\/em>

\u201cThe music industry is changing, so what does that mean? I think it means the established music for the last eighty years has done shit to protect intellectual property, and what\u2019s happened is the music industry is finally suffering from their mistakes, and just now thinking about trying to catch up with the problems they\u2019ve left themselves. You have this conundrum where you\u2019re thinking \u201cWhat\u2019s the next great idea?\u201d Music is still important enough that people identify with it, people care about it, they\u2019re consuming it like crazy, and it\u2019s the number one thing talked about on Twitter. (Music) is this amazing thing as a business man and entrepreneur owning a small record label going \u201cWhat\u2019s the next play? How do we make it important enough that people will pay for it and care for it?\u201d So you have to set about doing that in a lot of different ways.\u201d<\/em>

Although very much related, history shows us just how combustible bands can be when siblings share the limelight; Oasis, The Jesus And Mary Chain, The Replacements, The Black Crowes, even The chipper Everlys didn\u2019t speak to each other for a decade. In light of these examples, Zac concisely conveys what has made Hanson a cohesive unit for over two decades, especially through their formative teenage years.<\/span>

\u201cWhat being brothers gives you is the genetic connectivity of your vocal chords. The natural quality that singer together has when brothers do it. That\u2019s why there\u2019s so many great historic brother bands who sing well together. It does jack shit for keeping you together! The advantage of growing together is you have an influence on each other, so your musical tastes stay relatively similar, but sometimes one guy\u2019s in to something horrible, and you just absolutely hate it. There\u2019s such a balance between your bands sound and trying to innovate with every record. You never want to be stagnant, and there\u2019s no point in making the same record twice. Even if you have tendencies you can\u2019t get away from, you need to at least feel like you\u2019re making a new record. Otherwise you won\u2019t be excited or passionate, and have that drive to create something great. It\u2019s just a balance, we\u2019re a democracy but\u2026 not really (laughs). \u00a0The guy with the most passion usually wins out. If you can win the argument then your idea wins.\u201d<\/em>

In a modern culture plagued by fabricated, flash-in-the-pan boy bands bore from the greed of reality TV producers, it\u2019s curious to hear what Zac thinks of the current climate from the perspective of someone that was in a young all-male pop group that formed organically long before the current trend began, all while expressing his inspirations for continuing to create music.<\/span>

\n\u201cWe get asked about (doing) reality TV all the time. I think because the combination of us sounds like a perfect reality TV show. It\u2019s a band, they have a business together, they\u2019re a family, there\u2019s lots of kids, and music. We say \u201cThat sounds great, let\u2019s make something about making music!\u201d, but then it always falls apart because nobody wants to actually know anything about anything. Reality TV is as scripted as a sitcom from the 90\u2019s. I think all artists, young artists, old artists, TV shows, records produced by other people but then putting a face on it, in the end great music \u2013 or music just catchy enough or creative enough \u2013 comes through in the end. The rest is just good marketing, but if there\u2019s nothing there then people don\u2019t remember it.”<\/em>

\u201cThere\u2019s plenty of artists people remember but don\u2019t care about their songs like \u201cRemember that person who did that stupid thing on TV? Oh yeah!\u201d. I remember more Kanye West moments on television where he\u2019s saying something dumb then I do his songs. He\u2019s probably talented enough that people should remember his influence, but he\u2019s just an example\u201d.\u00a0<\/em>

\u201cI\u2019m an artist, and we love to make music and write great songs. The kind of people I look up to are these artists that have been around for thirty, forty, fifty years, and you go to their concert and there\u2019s three generations of fans. People who caught them at all different moments, but their music was still relevant. So that\u2019s kind of what we look to, and you want to use all avenues to get people access to your music and excited about what you do. We always try to make choices we think we\u2019ll be proud of down the road, so that\u2019s why there aren\u2019t any bad Hanson sitcoms, or anything like that\u201d.\u00a0<\/em>

Smartly placing reality TV aside created plenty of room for something far more tasteful to occupy the brothers\u2019 legacy. Namely, beer. Beyond boozy outside endeavours, Zac welcomely expresses advice for bands up and coming in through the ambiguity of today\u2019s industry.\u00a0<\/span>

\u201cIn our defence, we would make beer whether it had a kitschy name like Mmmhops or not (laughs). It\u2019s something we always thought was really cool. And dude, what do people do when they listen to music? You go to a concert and you drink beer and listen to a show! We just feel like, it\u2019s like \u201cDuh! Music and beer? Hello!\u201d.<\/em>

\u201cI think\u2026 the best advice has little to do with specifically being a band. Like always have somebody around you who\u2019s not on your pay roll, so that there\u2019s someone there who doesn\u2019t benefit or lose out from your success or failure. (Someone) that can talk to you honestly, and other things, like the only way you\u2019re going to survive in any relationship is by putting your ego and self interests aside as often as possible, and taking care of the relationships around you. That\u2019s everything, y\u2019know? That\u2019s whether or you\u2019re married, or in a business relationship or company, or in a band. It\u2019s just about managing humanity and the condition we\u2019re in. For bands specifically I\u2019d say if you\u2019re just starting out, make sure you actually know what you\u2019re doing. Don\u2019t do this just to become famous. Fame is fun, but it\u2019s so few and far between, and so fleeting. Spend the time figuring out what you want to become famous for, before you try to figure out how to become famous, y\u2019know?\u201d\u00a0<\/em>

Graciously going well over the allotted interview time, Zac finishes up by squeezing in what fans can expect from Hanson\u2019s latest effort,\u00a0<\/span>Anthem.<\/em>\u00a0<\/span>

\n\u201cIt\u2019s called Anthem because it sounded like a bad ass title, but the reality is there\u2019s this certain side to this music that really fits with that. We thought a lot about the live experience when we were writing this record. There\u2019s several songs where you just sort of hear the part the audience is supposed to sing back, and that\u2019s a core part of what these songs are\u201d.\u00a0<\/em>

\u201cWe\u2019re a pop rock band so there\u2019s lots of piano on our records, but this record the guitar kind of makes it come back. That\u2019s why I think you\u2019ve heard us reference bands like AC\/DC, just because the kind of rock n\u2019 roll we listen to is the stuff that AC\/DC formed out of, so there\u2019s a little bit of blues riffs and big bombastic drums. I channel Bon (Scott) whenever I can (laughs). There\u2019s still some core Hanson things though, like we love harmonizing melody, and hopefully the kinds of things that get stuck in your head. This one\u2019s maybe just a bit more reckless abandon, and a size we haven\u2019t really explored before on a Hanson album\u201d.<\/em>

\nSource: The 59th Sound<\/a><\/em><\/p>\n

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By\u00a0Todd Gingell\u00a0 Far from content with slipping in to pop-culture obscurity as a sugary late 90\u2019s musical phenomenon,\u00a0Hanson\u00a0have gone on to forge a career of continuing success that would bring envy to many other world class bands. Brothers\u00a0Isaac, Taylor, and\u00a0Zac\u00a0own their own record label (3CG), have eight albums under their belt, a dozen successful world […]<\/p>\n","protected":false},"author":1,"featured_media":4364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1228],"tags":[1214,342,130,112,1213,9],"class_list":["post-4363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-interviews","tag-59th-sound","tag-anthem","tag-australia","tag-interview","tag-todd-gingell","tag-zac-hanson"],"yoast_head":"\nInterview: Zac Hanson @ The 59th Sound - Mmmboptastic.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mmmboptastic.com\/site\/2014\/05\/26\/interview-zac-hanson-the-59th-sound\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview: Zac Hanson @ The 59th Sound - Mmmboptastic.com\" \/>\n<meta property=\"og:description\" content=\"By\u00a0Todd Gingell\u00a0 Far from content with slipping in to pop-culture obscurity as a sugary late 90\u2019s musical phenomenon,\u00a0Hanson\u00a0have gone on to forge a career of continuing success that would bring envy to many other world class bands. 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