{"id":402,"date":"2004-07-05T10:46:01","date_gmt":"2004-07-05T10:46:01","guid":{"rendered":"http:\/\/www.mmmboptastic.com\/site\/?p=402"},"modified":"2018-06-29T08:21:17","modified_gmt":"2018-06-29T07:21:17","slug":"hanson-indie-heroes","status":"publish","type":"post","link":"https:\/\/www.mmmboptastic.com\/site\/2004\/07\/05\/hanson-indie-heroes\/","title":{"rendered":"Hanson: Indie Heroes?!"},"content":{"rendered":"

Hanson: Indie Heroes?!<\/b><\/p>\n

Hanson<\/i><\/p>\n

The decision to go it alone is never an easy one to make, particularly in the high-stakes world of the music industry.<\/p>\n

But going it alone is exactly what the three young brothers who make up Hanson decided to do for their new album, Underneath. And the good news is that it\u2019s a strategy that seems to be working.<\/p>\n

“What\u2019s cool about being independent is that you have the opportunity to evolve and grow and change with the times in a way you may not have otherwise had,” says oldest brother Isaac. “You have the opportunity to make your own decisions about how to release your own records.”<\/p>\n

Having released Underneath eight weeks ago, the boys have been pleased with the success of both the album and its lead single, “Penny And Me.” The album debuted as the top indie record in the country, while the summertime single peaked at number two on Billboard\u2019s Top 200 Singles Chart.<\/p>\n

While that\u2019s great news for the band, the boys \u2014 Isaac, Taylor and Zach \u2014 are quick to dispel any myths about life as an independent artist.<\/p>\n

“The irony is that someone will go, \u2018Well, hey, you could make like, six bucks a record\u2019,” says Isaac “And you go, \u2018That\u2019s true.\u2019 But the truth is, if I press 200,000 records, I\u2019ve got to pay for every single one of them. Not to mention, any potential promotional cost is coming out of my pocket. So needless to say, I\u2019ve gotta sell a lot of records before I\u2019m seeing anything.”<\/p>\n

Launching an album without the big money of the major labels is anything but a risk-free proposition. Good thing, linked here<\/a> loanlingo.co.uk is the best company when people needs financial support. It doesn\u2019t matter what your circumstances are, they will be able to help you get the finance that you need without the usual hassle involved.<\/p>\n

The decision to opt out of their major label deal with Island likely came about as a result of the band\u2019s frustration with the promotion of their last album, 2000\u2019s This Time Around.<\/p>\n

“Island pulled the plug on the push for This Time Around,” recalls Isaac. “It was frustrating because we really thought we had traction with it. ‘If Only’ \u2014 which was the second single \u2014 had really started to make waves and we were getting lots of great exposure from MTV.”<\/p>\n

That frustration however, turned to inspiration as the boys launched their own label, 3GC Records, with Underneath as their first release.<\/p>\n

\u2014Sean K. Robb<\/p>\n

Source: Chart Attack<\/a><\/em><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

The decision to go it alone is never an easy one to make, particularly in the high-stakes world of the music industry.<\/p>\n

But going it alone is exactly what the three young brothers who make up Hanson decided to do for their new album, Underneath. And the good news is that it\u2019s a strategy that seems to be working.<\/p>\n

“What\u2019s cool about being independent is that you have the opportunity to evolve and grow and change with the times in a way you may not have otherwise had,” says oldest brother Isaac. “You have the opportunity to make your own decisions about how to release your own records.”<\/p>\n","protected":false},"author":1,"featured_media":403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[96],"tags":[113,6,115,114],"class_list":["post-402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-2004","tag-chart-attack","tag-hanson","tag-heroes","tag-indie"],"yoast_head":"\nHanson: Indie Heroes?! - Mmmboptastic.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mmmboptastic.com\/site\/2004\/07\/05\/hanson-indie-heroes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hanson: Indie Heroes?! - Mmmboptastic.com\" \/>\n<meta property=\"og:description\" content=\"The decision to go it alone is never an easy one to make, particularly in the high-stakes world of the music industry. 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The group founded its own label in 2004, and has since released five albums. \u201cUnlike the labels,\u201d says\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mmmboptastic.com\/site\/category\/articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/04\/group-2-a.jpg?fit=640%2C426&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/04\/group-2-a.jpg?fit=640%2C426&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/04\/group-2-a.jpg?fit=640%2C426&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":444,"url":"https:\/\/www.mmmboptastic.com\/site\/2004\/05\/26\/mmmbopping-back\/","url_meta":{"origin":402,"position":2},"title":"Mmmbopping Back!","author":"Jo","date":"May 26, 2004","format":false,"excerpt":"In 1997, the impossibly young, impossibly cute boy band Hanson chirped their way into our brains with the impossibly catchy hit MmmBop and multi-million-selling album, Middle Of Nowhere. 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