{"id":3946,"date":"2014-02-02T13:32:33","date_gmt":"2014-02-02T13:32:33","guid":{"rendered":"http:\/\/www.mmmboptastic.com\/site\/?p=3946"},"modified":"2014-02-02T13:32:33","modified_gmt":"2014-02-02T13:32:33","slug":"yamaha-all-access-playing-for-keeps-taylor-hanson","status":"publish","type":"post","link":"https:\/\/www.mmmboptastic.com\/site\/2014\/02\/02\/yamaha-all-access-playing-for-keeps-taylor-hanson\/","title":{"rendered":"Yamaha All Access: Playing for Keeps – Taylor Hanson"},"content":{"rendered":"

Issue 23, Summer 2012<\/strong><\/p>\n

\"taylor-1\"
Photography Credit: Nathan Presley<\/figcaption><\/figure>\n

As the middle sibling of teenaged trio Hanson, keyboardist Taylor Hanson rocketed to full-fledged stardom while most of his peers were still struggling with their algebra homework. Their 1997 debut on Mercury Records, Middle of Nowhere, became a massive hit for the brothers (then just 16, 14, and 11 years old), selling 10 million copies worldwide. But when Mercury merged with Island Def Jam Records the following year, the band became entangled in a paralyzing creative struggle with their new label before finally going independent in 2001.<\/p>\n

Since then, Hanson has continued to record and tour on their own terms – and their own label, 3CG Records. Their most recent release, 2010’s Shout It Out, reached #2 on the U.S. Billboard Independent charts. We spoke with Taylor in his hometown of Tulsa, Oklahoma as he and his brothers prepared for another international tour in support of Shout It Out.<\/p>\n

YOU WERE SO YOUNG WHEN YOU HAD YOUR FIRST BIG SUCCESS. WHAT MADE YOU WANT TO CREATE MUSIC IN THE FIRST PLACE?<\/strong><\/p>\n

It was probably the same thing that sparked the fire for millions of other people. The only difference was that it hit us as kids. I remember seeing footage of Elvis or Michael Jackson and having an innate response of, “I can do that.” And also having a really strong emotional connection to ’50s and ’60s rhythm and blues, soul, and rock-and-roll. Hearing great singers and great pop songs, and realizing that you also happen to have some of those skills, and that if you work on them maybe you can get a shot at it.<\/p>\n

HAS YOUR AUDIENCE CHANGED A LOT OVER THE YEARS?<\/strong><\/p>\n

Well, there’s obviously a huge group of young women that have grown up with us. I don’t know what is in the water, but there is some chemical that connects pop music and young girls. [Laughs.] Maybe 50 years from now somebody will study it! But over the last 15 years it’s expanded into a pretty wide swath. And in the past two years, with Shout It Out, we’ve seen so many new fans of all ages discovering the band.<\/p>\n

\"taylor-2\"
Photography Credit: Nathan Presley<\/figcaption><\/figure>\n

The important thing is that we never lost the relationship we owned, which was through the website and touring. Even before being independent, we focused on building strong websites, building an official fan club, having a tight-knit community of people who feel like they’re on the inside of whatever we’re doing. We’ve kept that since ’98 – it’s been an ongoing thing, and I think that connection has just deepened.<\/p>\n

AFTER YOUR EXPERIENCES WITH BOTH MAJOR LABELS AND GOING INDEPENDENT, WHAT ADVICE WOULD YOU GIVE A YOUNG BAND TODAY ABOUT GETTING THEIR MUSIC OUT?<\/strong><\/p>\n

First of all, learn the business. There is virtually nothing you can’t learn if you’re willing to ask questions. It’s about realizing this is a business that you’re going into. A lot of artists are afraid to get to know the business. There’s the dream, the sparkle, the shimmer and the mystery of success, and they don’t want to know too much, which I think is a scary place to be. But it’s not just about avoiding being taken advantage of. It’s about earning the self-confidence to go out there and be completely narcissistic, because you have to be. You have to have a really thick skin, and realize a lot of people aren’t going to get it. You have to be so confident that you can take a lot of nos, and still do it.<\/p>\n

YOU PLAY A YAMAHA CP5 STAGE PIANO. WHAT LED YOU TO THIS PARTICULAR KEYBOARD?<\/strong><\/p>\n

I got turned on to the CP5 when we played with Conan O’Brien’s band. They came through Tulsa on the “Prohibited from Performing on Television”<\/i> tour, and Conan actually sat in and played guitar with us. And I heard this piano, and was like, “Oh my God, what is this?”<\/p>\n

When we perform, I’m in front – I’m not the mad-scientist keyboard player that gets to sit in back surrounded by samplers. So the feel of the piano, the dynamics, the clarity and simplicity of it have always been something I’ve looked for. One of the things I love about the CP5 is that you can go really deep, layer things and create sequences, but the simple things work better than on any other piano I’ve played. The weight of the keys, the accuracy of the vintage samples, the ability to tweak the onboard EQs. I look back to my first weighted keyboard, and it was a Yamaha, too: a PF85. That keyboard was an absolute rock – it would never break. It weighed about as much as a rock, too.<\/p>\n

One of the things I love about the CP5 is that you can go really deep… but simple things work better than on any other piano I’ve played.<\/em><\/strong><\/p><\/blockquote>\n

 <\/p>\n

IT PROBABLY WEIGHED MORE THAN YOU DID.<\/strong><\/p>\n

Yeah, it did! But we carried it around to local gigs in Tulsa. So there’s some history there with Yamaha keyboards. We also have a G series baby grand in our studio – it’s been on almost every record we’ve made. It’s an amazing piano to record, because it has that Yamaha brightness and clarity.<\/p>\n

AFTER EIGHT STUDIO ALBUMS AND 15 YEARS OF TOURING, WHAT ASPECTS OF MAKING MUSIC STILL INSPIRE AND EXCITE YOU?<\/strong><\/p>\n

I love the idea of creating something out of nothing. Walking into a room, and there’s nothing there, and then inventing something. When I go onstage to perform, or when we put out a record, it’s almost like we’re reminding people, “Hey, it’s worth giving it a shot. It’s worth swinging for the fences.” We’re swinging the way we know how to swing. We’re going for it when we make a record. We’re giving you what we think is the best we’ve got. And that spark is something we hope our fans get, like, “That just changed my day,” or even “That just changed my year.” Something we gave them in a song.<\/p>\n

Source: Yamaha All Access Magazine<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Issue 23, Summer 2012 As the middle sibling of teenaged trio Hanson, keyboardist Taylor Hanson rocketed to full-fledged stardom while most of his peers were still struggling with their algebra homework. 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Fan since June 1997... Created Mmmboptastic.com in 1999 and bought domain in 2000... Complete UK Hanson tours, USA, Europe and Bahama's... It's not a 'phase' and I won't grow out of it...","sameAs":["http:\/\/www.mmmboptastic.com"],"url":"https:\/\/www.mmmboptastic.com\/site\/author\/mmmbop\/"}]}},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2ZKgf-11E","jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":626,"url":"https:\/\/www.mmmboptastic.com\/site\/2010\/06\/03\/hanson-is-cool-seriously-part-two\/","url_meta":{"origin":3946,"position":0},"title":"Hanson Is Cool. . . Seriously, Part Two","author":"Jo","date":"June 3, 2010","format":false,"excerpt":"Although Hanson might be a more liberal, non-creepy, modern day version of the Osmond's, these guys are hipper than you might think. In a time when \u201cindie\u201d rockers are touted by major labels, Hanson is the true definition of a DIY band. After the sophomore \u201cslump\u201d of their follow-up album\u2026","rel":"","context":"In "Articles: 2010"","block_context":{"text":"Articles: 2010","link":"https:\/\/www.mmmboptastic.com\/site\/category\/articles\/articles-2010\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/01\/group_40.jpg?fit=500%2C500&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":430,"url":"https:\/\/www.mmmboptastic.com\/site\/2004\/12\/17\/bopping-with-hanson\/","url_meta":{"origin":3946,"position":1},"title":"Bopping With Hanson","author":"Jo","date":"December 17, 2004","format":false,"excerpt":"Former teen pop group Hanson has grown into a mature rock outfit capable of taking care of its own career. RIZAL JOHAN meets the band. THEY were just teenagers when Hanson exploded into the music scene in 1997 with their infectious hit, MmmBop. Three albums later, the Hanson brothers \u2013\u2026","rel":"","context":"In "Articles: 2004"","block_context":{"text":"Articles: 2004","link":"https:\/\/www.mmmboptastic.com\/site\/category\/articles\/articles-2004\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/01\/hanson2004_5.jpg?fit=244%2C255&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1261,"url":"https:\/\/www.mmmboptastic.com\/site\/2013\/04\/08\/ko-video-hanson-prepares-for-new-single-album-tour\/","url_meta":{"origin":3946,"position":2},"title":"KO Video: Hanson Prepares for New Single, Album, Tour","author":"Jo","date":"April 8, 2013","format":false,"excerpt":"April 7, 2013 by Irene Test After over a decade out of the mainstream spotlight, Hanson is gearing up for a new single, album, and tour. Although they continued to record since their 1990s heyday, Hanson fell off the radar. During the period between Middle of Nowhere and the present,\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mmmboptastic.com\/site\/category\/articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/04\/Hanson_new_album_single_tour.jpg?fit=460%2C340&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":393,"url":"https:\/\/www.mmmboptastic.com\/site\/2004\/07\/02\/hanson-opines-on-pop-style\/","url_meta":{"origin":3946,"position":3},"title":"Hanson Opines on Pop, Style","author":"Jo","date":"July 2, 2004","format":false,"excerpt":"\"MmmBop!\" Remember that catchy pop ditty from the late '90s sung by those cuddly, long-haired Midwestern kids who played their own instruments? Well, those kids aren't so young anymore (making me feel really old). Nightcap recently caught up with Hanson elder statesman, Isaac, a sagelike 23 years old, to discuss\u2026","rel":"","context":"In "Articles: 2004"","block_context":{"text":"Articles: 2004","link":"https:\/\/www.mmmboptastic.com\/site\/category\/articles\/articles-2004\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/01\/37.jpg?fit=362%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2463,"url":"https:\/\/www.mmmboptastic.com\/site\/2013\/07\/19\/hanson-to-perform-at-citibank-hall-in-rio\/","url_meta":{"origin":3946,"position":4},"title":"Hanson to Perform at Citibank Hall in Rio","author":"Jo","date":"July 19, 2013","format":false,"excerpt":"July 16, 2013 By Chesney Hearst, Senior Contributing Reporter RIO DE JANEIRO, BRAZIL \u2013 Famous for 1997\u2019s international megahit \u201cMMMbop\u201d the American trio Hanson grew over the last sixteen years from pop teen sensations into mature and independent rock\u2019n\u2019rollers. On Saturday, July 20th, the band of three brothers will bring\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mmmboptastic.com\/site\/category\/articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/07\/FEB_2013_3CG_PROMO.jpg?fit=639%2C399&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/07\/FEB_2013_3CG_PROMO.jpg?fit=639%2C399&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/07\/FEB_2013_3CG_PROMO.jpg?fit=639%2C399&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1512,"url":"https:\/\/www.mmmboptastic.com\/site\/2013\/04\/16\/where-are-they-now-hanson\/","url_meta":{"origin":3946,"position":5},"title":"Where Are They Now: Hanson","author":"Jo","date":"April 16, 2013","format":false,"excerpt":"Famous Christians, Fished from Obscurity April 15, 2103 by Chelsea Batten The reputation of these good little bad boys was built on the devoted backs of countless teen girls, particularly those sheltered in evangelical circles, who felt the tugging of a desire they wouldn\u2019t understand until seeing their first Marlon\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mmmboptastic.com\/site\/category\/articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/04\/coverge_1.jpg?fit=549%2C660&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/04\/coverge_1.jpg?fit=549%2C660&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/04\/coverge_1.jpg?fit=549%2C660&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/02\/taylor-1.jpg?fit=700%2C409&ssl=1","_links":{"self":[{"href":"https:\/\/www.mmmboptastic.com\/site\/wp-json\/wp\/v2\/posts\/3946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mmmboptastic.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mmmboptastic.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mmmboptastic.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mmmboptastic.com\/site\/wp-json\/wp\/v2\/comments?post=3946"}],"version-history":[{"count":3,"href":"https:\/\/www.mmmboptastic.com\/site\/wp-json\/wp\/v2\/posts\/3946\/revisions"}],"predecessor-version":[{"id":3951,"href":"https:\/\/www.mmmboptastic.com\/site\/wp-json\/wp\/v2\/posts\/3946\/revisions\/3951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mmmboptastic.com\/site\/wp-json\/wp\/v2\/media\/3948"}],"wp:attachment":[{"href":"https:\/\/www.mmmboptastic.com\/site\/wp-json\/wp\/v2\/media?parent=3946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mmmboptastic.com\/site\/wp-json\/wp\/v2\/categories?post=3946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mmmboptastic.com\/site\/wp-json\/wp\/v2\/tags?post=3946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}