{"id":3322,"date":"2013-12-04T13:59:50","date_gmt":"2013-12-04T13:59:50","guid":{"rendered":"http:\/\/www.mmmboptastic.com\/site\/?p=3322"},"modified":"2013-12-04T13:59:50","modified_gmt":"2013-12-04T13:59:50","slug":"we-had-a-master-brewer-in-wisconsin-review-hansons-beer","status":"publish","type":"post","link":"https:\/\/www.mmmboptastic.com\/site\/2013\/12\/04\/we-had-a-master-brewer-in-wisconsin-review-hansons-beer\/","title":{"rendered":"We Had a Master Brewer in Wisconsin Review Hanson’s Beer"},"content":{"rendered":"

December 3, 2013<\/p>\n

By Tyler Maas<\/p>\n

\"1386086065Brenner\"<\/p>\n

When Hanson\u2019s hit, 10 million-selling album Middle Of Nowhere<\/em> came out, eldest Hanson brother Isaac was a fresh-faced 16-year-old, middle child Taylor had just turned 14, and kid brother Zac was only 11. This past Halloween, Zack turned 28. Taylor\u2019s odometer rolled over to 30 in March. And Isaac just turned 33. No shit. The boys of Hanson are now men<\/em>. Each is old enough to vote, rent a car, and no longer qualify to be on their parent\u2019s health insurance plan. Every brother is married and, when combined, Hanson has fathered a total of 10 children\u2014some as old as 11. Every brother is not only old enough to drink legally; they\u2019ve apparently been drinking long enough to become beer snobs.<\/p>\n

This spring, the brothers Hanson released \u201cMmmhops\u201d\u00a0pale ale to the world\u2014or, more accurately, to people who visit their merch table at concerts or out of the way restaurants and liquor stores scattered throughout tornado alley. The Mmmhops Twitter account\u00a0shows Taylor tipping back the brew with Ed Helms, non-Hayley Williams members of Paramore holding bottles beside Taylor and Isaac, and the two brothers leaving Zac at home for numerous in-store appearances. According to the band, the beer is \u201cinspired by our own love of great beer we set out to craft our own unique American Pale Ale,\u201d and it touts \u201ca refreshing hoppy finish that we hope will stir every beer drinker to say \u2018Mmmhops!\u2019\u201d<\/p>\n

Just like Hanson, this beer is corny as hell. So, just like Hanson, this beer couldn’t be any good, right?<\/p>\n

As an underemployed freelance writer who lives in the notable brewery bastion that is Wisconsin, I drink a lot of beer. I\u2019ve grown to favor darker in-state micro brews such as Central Waters\u2019 Mud Puppy Porter, Hinterland\u2019s seasonal Winterland, Milwaukee Brewing Company\u2019s Black Iron IBA, and Lakefront Eastside Dark, but I most often opt for cheap domestics like Miller High Life, Old Style, Pabst and Old Milwaukee. While I feel I\u2019m well versed and versatile enough in my borderline alcoholism to form a cogent opinion of Mmmhops on my own, what\u2019s the point of being the last to the well-attended party of writers with no real beer assessment credentials to weigh in on it?<\/p>\n

That\u2019s why I thought it would be best to allow a professional\u2014an actual Milwaukee Brewer\u2014to aid in my evaluation.<\/p>\n

Mike Brenner is a certified Master Brewer. Yes, that’s an actually thing, and as far as Brenner knows, he and New Glarus Brewing\u2019s Dan Carey are the only two Master Brewers in Wisconsin\u2014a state renown for its rich beer history\u2014who run breweries. A home-brewer since Hanson\u2019s heyday in the mid-\u201890s, Brenner obtained the Master Brewer diploma after completing an intensive course at Siebel Institute of Technology in Chicago, America\u2019s oldest brewing school. After, he spent more than almost four months studying throughout Europe, including three months at Germany\u2019s legendary Doemens Academy Munich. Now he runs his own spot, Brenner Brewing Co., where we tasted the beer. In short, this dude knows his shit.<\/p>\n

Before getting into the beer, I asked what Mike thought of the band whose beer we were about to partake.<\/p>\n

\u201cI\u2019m not really a fan of Hanson,\u201d Brenner said. \u201cI\u2019m amazed at how many women my age fucking love Hanson still. It blows me away. I mean, they liked them the first time around and they still like them.\u201d<\/p>\n

I turned the questioning to what characteristics traditional pale ales should have.<\/p>\n

\u201cTechnically, a pale ale has a little simpler malt bill,” he said. “The grains aren\u2019t super heavy. People have gotten really crazy, especially on the West Coast, with over-hopping pale ales and IPAs. I prefer a pale ale that\u2019s more well-balanced.\u201d<\/p>\n

And then, we brought our attention to the black and green cardboard box that encased our beer. In the effort of being as professional as possible while getting drunk off of beer made by dudes who were made ridiculously famous from singing a song of actual nonsense, we used the offical Beer Judge Certification Program scoring guidlines, a rubric made of five simple categories: appearance, aroma, taste, mouthfeel, and overall experience.<\/p>\n

Immediately, I noticed Mmmhops is brewed by Mustang Brewing in Hanson\u2019s native Oklahoma, a state notorious for its liquor restrictions. The alcohol content wasn\u2019t listed, but all Mustang\u2019s other beers cap off at a paltry 4.0 percent ABV (which is less than Miller Lite). I also took note of the Zythos hops it touted. Brenner consulted his hop index and said that hop variety was high in alpha acid, aromatic, and good for bittering. He also made sure to laughingly quote the \u201cBeer + Music = Awesome\u201d equation on the package. As a token of my gratitude for his time and wisdom, I offered him the QR code scan on the box that was good for a free Hanson download. I poured our beers as he queued up \u201cFired Up,\u201d the first song off the band\u2019s latest album, Anthem<\/em>. We were ready to get lit, Hanson-style.<\/p>\n

Appearance:<\/strong>
\nBetween duel snickers at grown-up Taylor\u2019s cocksure moans layered atop discarded JET guitar licks, we examined Mmmhops\u2019 color and head, while taking in the aroma of the novelty beer frothing in our Brenner Brewing pint glasses. Both the trained expert and the guy who\u2019d mailed a $6 Old Milwaukee rebate on the way to the former\u2019s million-dollar brewery agreed it was pretty standard to most American-style IPAs we\u2019d encountered. It had a light orange, almost sunburst coloration akin countless other brews.<\/p>\n

Brenner quickly offered, \u201cIt\u2019s got a decent head,\u201d which might be the most inherently funny thing anyone’s ever said about Hanson’s beer.<\/p>\n

Smell:<\/strong>
\nMoments after the brew was poured, he habitually hoisted it beneath his nostrils and took an audible whiff.<\/p>\n

\u201cIts notes are malty too, and citrusy,\u201d he offered before saying that was consistent with the Zythos characteristics he\u2019d just referenced, which declared the hop variety to be \u201ca strongly aromatic blend of hops with tangerine, lemon, grapefruit and pine notes.\u201d Unfortunately, that statement couldn’t also stand as a dick joke.<\/p>\n

Taste:<\/strong>
\nWith four senses down (including the feeling of the pint glass in our hand and glorious pop-rock sounds), it came time for the most important one of the evaluation.<\/p>\n

\u201cIt\u2019s not bad, it\u2019s not amazing,\u201d Brenner started, taking a few extra seconds to choose his next words. \u201cIt\u2019s pretty formulaic. It\u2019s like, \u2018This is a pale ale,\u2019 which I think is fine. In my mind, a pale ale shouldn\u2019t be too crazy. It\u2019s right down the center. It\u2019s what a pale ale is supposed to be, but it doesn\u2019t take any risks. It\u2019s not too interesting.\u201d<\/p>\n

Mike was being pretty reasonable. And though my lacking expertise was becoming more evident with each sip, I shared his opinion. It was a bit more bitter than I\u2019d expected from a basically Christian boy-band, and this was about as safe and sterile a beer could get while still falling beneath the cover of the vast IPA umbrella. Honestly, what bothered me most was that it lacked the typical high ABV content found in IPAs, which felt like a bit of a cop out.<\/p>\n

\u201cIt reminds me what brew pubs do,\u201d Brenner continued after a couple more sips. \u201cYou\u2019re trying to get mass appeal, so you\u2019re trying to create a beer you think [most] people will like. I think this is a beer a lot of people could drink.\u201d<\/p>\n

Mouthfeel:<\/strong>
\nIt had everything I look for in a beer in terms of mouthfeel. It was wet and, once ingested, made me feel more confident and charming. Really, its bitterness was to my liking and the fruit notes came through to leave a subtle citrus aftertaste. In other words, it felt like a beer feels in your mouth.<\/p>\n

Mike Brenner was more articulate in this category, because he’s, you know, a professional brewmaster. \u201cI think it\u2019s more of an IPA than it is a pale ale,” he noted. “Because you\u2019re getting that maltiness that you probably shouldn\u2019t in a pale ale. It\u2019s pretty bitter. It\u2019s a solid beer.\u201d<\/p>\n

Overall:<\/strong>
\n\u201cIf I were at a party and somebody gave this to me, I\u2019d drink it,” Mike said. “But I wouldn\u2019t be excited about it.”<\/p>\n

I agreed, and I guess my quest to learn something more about seminal pop band through drinking their beer was a little misguided. What would it teach me? That these three dudes make an average beer that you’ve probably tasted before and is popular and well liked because it’s so bland it’s nearly offensive? And that says what about their music or cultural influence? Mike suddenly interrupted my thought process, summing up Hanson and their beer with one swooping sentence.<\/p>\n

“You\u2019ve had a million beers like this.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

December 3, 2013 By Tyler Maas When Hanson\u2019s hit, 10 million-selling album Middle Of Nowhere came out, eldest Hanson brother Isaac was a fresh-faced 16-year-old, middle child Taylor had just turned 14, and kid brother Zac was only 11. This past Halloween, Zack turned 28. Taylor\u2019s odometer rolled over to 30 in March. And Isaac […]<\/p>\n","protected":false},"author":1,"featured_media":3323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,105],"tags":[32,979,872,980,983,982,984,31,534,357,981],"class_list":["post-3322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-articles-2013","tag-beer","tag-brewer","tag-craft-beer","tag-master","tag-master-brewer","tag-mike","tag-mike-brenner","tag-mmmhops","tag-pale-ale","tag-review","tag-wisconsin"],"yoast_head":"\nWe Had a Master Brewer in Wisconsin Review Hanson's Beer - Mmmboptastic.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mmmboptastic.com\/site\/2013\/12\/04\/we-had-a-master-brewer-in-wisconsin-review-hansons-beer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We Had a Master Brewer in Wisconsin Review Hanson's Beer - Mmmboptastic.com\" \/>\n<meta property=\"og:description\" content=\"December 3, 2013 By Tyler Maas When Hanson\u2019s hit, 10 million-selling album Middle Of Nowhere came out, eldest Hanson brother Isaac was a fresh-faced 16-year-old, middle child Taylor had just turned 14, and kid brother Zac was only 11. 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