{"id":2925,"date":"2013-09-27T17:51:10","date_gmt":"2013-09-27T16:51:10","guid":{"rendered":"http:\/\/www.mmmboptastic.com\/site\/?p=2925"},"modified":"2013-09-27T17:51:10","modified_gmt":"2013-09-27T16:51:10","slug":"hansons-anthem-for-life-to-care","status":"publish","type":"post","link":"https:\/\/www.mmmboptastic.com\/site\/2013\/09\/27\/hansons-anthem-for-life-to-care\/","title":{"rendered":"Hanson\u2019s anthem for life: to care"},"content":{"rendered":"

September 27, 2013<\/p>\n

by Matthew Bernstein<\/p>\n

\"SIOSHOOT4\"<\/p>\n

To do anything for 20 years is an accomplishment. Think about it. To be a student, to run a business, to play a sport, to hold a job, to be married, to write a novel. Whatever that \u201cit thing\u201d might be, spending 20 years doing it is an eternity in our fast-moving, update, upgrade, society. 20 years doing it extremely well? Now that\u2019s really saying something. Enter Hanson. Isaac, Taylor, Zac, three brothers from Tulsa, Oklahoma who formed a band as teens and have still got it.<\/p>\n

Hot on their Anthem World Tour, which comes to Portland on Saturday, OMN got the opportunity to chat with Isaac about their long musical ride.<\/p>\n

Growing up with parents who supported their musical talent and a dad who\u2019s job as an accountant for an oil drilling contractor required him to travel, the Hanson brothers were fortunate to see and explore a lot of the world.<\/p>\n

\"group_10\"<\/p>\n

\u201cWe really did not spend very much time in traditional schooling environments.\u00a0 When I was a young kid and we were traveling because of my dad\u2019s job, we spent a little bit of time in Ecuador and a little bit of time in Venezuela and a little bit of time in Trinidad and Tobago. During that time, we went to kind of more traditional schools, We also did some co-ops where various families get together and spend three days a week in school and parents trade-off teaching different subjects.\u00a0 I had a very good time doing that, but ultimately as a kid I was more interested in music. As we got older, and got the opportunity to play shows and make records, schooling became something that we did exclusively at home. I would get through my lessons so that I could start writing songs or rehearsing!\u201d Hanson explains.<\/p>\n

Hanson has been at this for 20 years. That\u2019s a lifetime in this current musical industry. And a testament to their music. Solid. Talented playing. Uplifting performing. Slowly building up a reputation and fan following that\u2019s real, not superficial. They are proof that you can still make it if you\u2019re not polarizing. That you can still be heard even if you haven\u2019t been in a brawl or crashed your car. That you don\u2019t need rehab, bankruptcy, revealing outfits or bizarre texts to stay relevant. That just because the industry changed doesn\u2019t mean that you have to scrap what you stand for.<\/p>\n

\u201cThe music business has changed an extraordinary amount.\u00a0 We kind of jokingly said this in the recent past and I actually think it is a very interesting comparison. \u00a0I think the music business is kind of like the whaling industry.\u00a0 We are still trying to sell blubber for the lamps that need to burn it to operate.\u00a0 Everybody else is moving towards kerosene.<\/p>\n

\"group_5_smaller\"\u201cThere has to be a better way to bring the audience into the value of the content that is being made so that it is a business that actually works. The truth is, it costs a lot of money to make records, it costs a lot of money to go on tour.\u00a0 It is something we all feel privileged to do and want to do. So we focus on making the best record we can every single time, and that is why most of our records are spaced out by about three years. We think that the quality of the music is the most important thing along with the connection to the fans,\u201d says Hanson emphatically.<\/p>\n

And perhaps this is the one thing that makes Hanson stand out. Their connection to fans. Through their music, through their contact. Simple and unaffected. They have a big picture worldliness about them that is noticeable and appealing. Maybe it began when they traveled the world as kids, but they get it. There is more to Hanson than just Hanson. They care about the fans, they care about other artists, they care about the profession as a whole. They care. That care extends around the world as well. It takes them as far away as Africa where Hanson\u2019s mission is to help. It\u2019s genuine. They literally walk the talk.<\/p>\n

\u201cWe think you need to do something that you\u2019re passionate about no matter what. Since our album, The Walk<\/em>, in 2006, we have been doing one-mile barefoot charity walks before every show.\u00a0 We sponsor every single person that shows up to walk with us with the first dollar donated on their behalf to one of five causes in Africa. We just felt like that was something important and valuable after we took a trip during the making The Walk<\/em> and met a bunch of really incredible and excellent organizations that were doing great work there. We felt like we could find a way to support them and so that\u2019s what we have done.\u00a0 In various ways, our music has kind of reflected that, songs like \u201cGreat Divide,\u201d songs like \u201cFire On The Mountain,\u201d and various others on our records, but particularly on The Walk<\/em>,\u201d Hanson recalls.<\/p>\n

Anthem<\/em> is no different. There is a passion that comes through in a rousing surge making the album\u2019s title quite appropriate.<\/p>\n

\"hanson<\/a>\u201cWell, I think with every record you\u2019re trying to do two things.\u00a0 You\u2019re trying to both be consistent with who you are and what records in the past have been, but then you\u2019re also continually writing new songs and therefore moving forward and evolving.\u00a0 I think this record pulls from a lot of different areas of our music that we have kind of established as this very clear part of our band\u2019s DNA. We get our inspiration from various Motown and R&B artists and rock \u2018n roll artists from the \u201950s through the mid to late \u201960s. So I think that that is very much a part of what the Anthem<\/em> record is, but I think the most prominent part of is the fact that guitar gets a major comeback on this album.<\/p>\n

We have in the very beginning of the album, three songs and they are very clearly and aggressively led by some guitar rifts and a very aggressive attitude.\u00a0 You know the song called \u201cFired Up\u201d which basically has a DNA of an AC\/DC song for all intents and purposes.\u00a0 It is very straightforward, very simple, and very rock \u2018n roll, very rock, frankly.<\/p>\n

Then, you have the song, \u201cI\u2019ve Got Soul\u201d which kind of comes from an R&B side of things, but it is a much more aggressive type of R&B.\u00a0 It is a James Brown style of aggressive R&B, more so than it is a Motown kind of R&B.\u201d<\/p>\n

\u201cFinally, you have the song, \u201cYou Can\u2019t Stop Us Now,\u201d\u2019 Hanson adds, \u201cwhich frankly has a little bit of an AC\/DC type quality to it, too, but ultimately is a little bit more like a \u201cWe Will Rock You\u201d type of a song, like a Queen song. It has a very significant underpinning of aggressive rock as well, and there are various other songs on the record that also go in that direction.<\/p>\n

We think that\u2019s something that we have a tendency to do. The past record was a little more pop, a little more R&B; this record is a little bit more rock and has a little bit more blues and gospel influence. That seems to be a pattern for us.\u00a0 We kind of flip-flop between those two genres from record to record,\u201d Hanson describes.<\/p>\n

And that\u2019s what keeps it interesting. The music. The caring. Not the tabloid headlines or in your face commercialism. It fits with Portland\u2019s down to earth and keep it real attitude.<\/p>\n

\u201cWe look forward to being in Portland.\u00a0 Portland is always a great place. We can\u2019t wait to be back!\u201d Hanson says.<\/p>\n

Hanson, we can\u2019t wait to have you back. Clearly, that\u2019s the case because their show on Friday, September 27 at the Aladdin Theater is sold out.<\/p>\n

Source: Oregon Music News<\/a><\/em><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

September 27, 2013 by Matthew Bernstein To do anything for 20 years is an accomplishment. Think about it. To be a student, to run a business, to play a sport, to hold a job, to be married, to write a novel. 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Fan since June 1997... Created Mmmboptastic.com in 1999 and bought domain in 2000... Complete UK Hanson tours, USA, Europe and Bahama's... It's not a 'phase' and I won't grow out of it...","sameAs":["http:\/\/www.mmmboptastic.com"],"url":"https:\/\/www.mmmboptastic.com\/site\/author\/mmmbop\/"}]}},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2ZKgf-Lb","jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":2073,"url":"https:\/\/www.mmmboptastic.com\/site\/2013\/06\/18\/wunc-19-5-hanson-offers-a-bold-new-anthem\/","url_meta":{"origin":2925,"position":0},"title":"WUNC 91.5: Hanson Offers A Bold New ‘Anthem’","author":"Jo","date":"June 18, 2013","format":false,"excerpt":"June 16th, 2013 Isaac, Taylor and Zac Hanson achieved ubiquity in 1997 with \"MMMBop,\" the mega-hit with the wordless, sing-along hook. But the brothers \u2014 aged 16, 14 and 11 at the time \u2014 had already been playing together for years. 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Hanson's ninth studio album, Anthem,\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mmmboptastic.com\/site\/category\/articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/06\/group_2.jpg?fit=1024%2C575&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/06\/group_2.jpg?fit=1024%2C575&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/06\/group_2.jpg?fit=1024%2C575&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/06\/group_2.jpg?fit=1024%2C575&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2395,"url":"https:\/\/www.mmmboptastic.com\/site\/2013\/07\/09\/would-hanson-listen-to-hanson\/","url_meta":{"origin":2925,"position":1},"title":"Would Hanson listen to Hanson?","author":"Jo","date":"July 9, 2013","format":false,"excerpt":"July 5, 2013 by Grace Stanisci This year marks Hanson's 21st anniversary as a band, and to celebrate their milestone, brothers Isaac, Taylor and Zac have created their own beer called Mmmhops, planned a world tour, and released their new album \u201cAnthem.\u201d We all know Hanson because of such ubiquitous\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mmmboptastic.com\/site\/category\/articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/07\/FEB_2013_3CG_PROMO.jpg?fit=639%2C399&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/07\/FEB_2013_3CG_PROMO.jpg?fit=639%2C399&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/07\/FEB_2013_3CG_PROMO.jpg?fit=639%2C399&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1189,"url":"https:\/\/www.mmmboptastic.com\/site\/2013\/04\/02\/tulsa-times-5\/","url_meta":{"origin":2925,"position":2},"title":"Tulsa Times #5","author":"Chris","date":"April 2, 2013","format":false,"excerpt":"From Apps to Anthem By now the news of Hanson\u2019s latest album, the new Hanson app, the first leg of the tour and the merchandise packages has found its way into the reality of most hard core Hanson fans. This is all courtesy of the new Hanson.net. It happened online\u2026","rel":"","context":"In "Tulsa Times"","block_context":{"text":"Tulsa Times","link":"https:\/\/www.mmmboptastic.com\/site\/category\/tulsa-times\/"},"img":{"alt_text":"header","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/03\/header.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1997,"url":"https:\/\/www.mmmboptastic.com\/site\/2013\/06\/14\/tulsa-times-13-5-tonight\/","url_meta":{"origin":2925,"position":3},"title":"Tulsa Times #13.5 Tonight","author":"Chris","date":"June 14, 2013","format":false,"excerpt":"Tonight is The First Night Our excitement in uncontrollable. Our anticipation is running high. Our sense of expectation is visible. Tonight or Today or Tomorrow, all around the globe, many people who adore the band Hanson will be tuning in to www.hanson.net to hear Anthem played through for the very\u2026","rel":"","context":"In "Tulsa Times"","block_context":{"text":"Tulsa Times","link":"https:\/\/www.mmmboptastic.com\/site\/category\/tulsa-times\/"},"img":{"alt_text":"header","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/05\/header.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1670,"url":"https:\/\/www.mmmboptastic.com\/site\/2013\/05\/05\/tulsa-world-coming-sunday-hanson-celebrates-in-tulsa-with-fans\/","url_meta":{"origin":2925,"position":4},"title":"Tulsa World: Coming Sunday – Hanson celebrates in Tulsa with fans","author":"Jo","date":"May 5, 2013","format":false,"excerpt":"The Hanson brothers are busy these days. Especially this weekend. May 4th, 2013 by Jennifer Chancellor They\u2019re celebrating Hanson Day. Not by decree of the governor, mind you, but by informal decree of a power much greater \u2014 the pop band\u2019s legion fans. Hanson Day was declared May 6, 1997.\u2026","rel":"","context":"In "Articles: 2013"","block_context":{"text":"Articles: 2013","link":"https:\/\/www.mmmboptastic.com\/site\/category\/articles\/articles-2013\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/05\/singing_anthem_tulsa.jpg?fit=875%2C558&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/05\/singing_anthem_tulsa.jpg?fit=875%2C558&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/05\/singing_anthem_tulsa.jpg?fit=875%2C558&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/05\/singing_anthem_tulsa.jpg?fit=875%2C558&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2680,"url":"https:\/\/www.mmmboptastic.com\/site\/2013\/08\/21\/tulsa-times-21\/","url_meta":{"origin":2925,"position":5},"title":"Tulsa Times #21","author":"Chris","date":"August 21, 2013","format":false,"excerpt":"\u00a0 \u00a0 The Genuine Article It has been quite a year for 90\u2019s boy band revivals. 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