{"id":2840,"date":"2013-09-19T10:48:58","date_gmt":"2013-09-19T09:48:58","guid":{"rendered":"http:\/\/www.mmmboptastic.com\/site\/?p=2840"},"modified":"2013-09-19T10:48:58","modified_gmt":"2013-09-19T09:48:58","slug":"hanson-got-me-drunk-on-their-new-beer-mmmhops-really","status":"publish","type":"post","link":"https:\/\/www.mmmboptastic.com\/site\/2013\/09\/19\/hanson-got-me-drunk-on-their-new-beer-mmmhops-really\/","title":{"rendered":"Hanson Got Me Drunk on Their New Beer Mmmhops (really)"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1>Hanson Got Me Drunk on Their New Beer Mmmhops (really)<\/h1>\n<p>by Kevin Fallon Sept 18 2013<br \/>\nThe brothers\u2014Isaac, Taylor, and Zac\u2014may be immortalized in our collective minds as the baby-faced boy band who loved harmonizing almost much as they loved long hair. They may be emblazoned forever in the our \u201990s-nostalgia-loving hearts as cherubic 16-, 13-, and 11-year-olds, respectively. But now not only are the \u201cMMMBop\u201d singers all over the age of 21 (and married with children)\u2014hi, you\u2019re old\u2014they have created and are selling their own beer.<\/p>\n<p style=\"text-align: left;\" align=\"center\">It is called\u2014get ready for it\u2014Mmmhops&#8230;\u00a0<em>M<\/em><i>mmhops!!!<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>On the best day of my life, a breezy Thursday in early September, Isaac, Taylor, and Zachary Hanson (now \u2026 seriously \u2026 32, 30, and 27) traveled to The Daily Beast\u2019s Manhattan offices to play beer pong, talk about Mmmhops, and just generally be dreamy.<br \/>\n\u201cWe like beer,\u201d Taylor says, after mandating that everyone crack open an Mmmhops before the drinking games could commence. \u201cWe\u2019ve always done stuff we\u2019re into, and we love a lot of craft beers.\u201d<br \/>\nMmmhops is a tasty pale ale created in partnership with Mustang Brewing. Its inception coincides with\u2014hi, you\u2019re\u00a0<i>really<\/i>\u00a0old\u2014the group\u2019s 21st anniversary together.<br \/>\n\u201cIt started with, big surprise, several evenings sitting around talking about beer,\u201d Isaac says. \u201cThe next thing you know we started talking about the idea of having a beer, how cool it would be to have your own beer.\u201d<br \/>\nAnd the bit of divine genius to name the brew Mmmhops, displaying a remarkable sense of humor\u2014not to mention self-awareness?\u2014that, Zac says, was all Isaac. \u201cI was a few beers in \u2026\u201d the oldest Hanson laughs.<br \/>\nThe brothers fancy themselves craft-brew connoisseurs, seizing the opportunity to sample local beers around the country as they tour, which they\u2019ve been doing pretty much continuously over the past two decades. (They\u2019re now on the\u00a0<a href=\"http:\/\/www.ticketmaster.com\/Hanson-tickets\/artist\/787227\" target=\"_blank\">Anthem World Tour<\/a>.) It\u2019s an easy passion to understand. At each tour stop, someone will ask, \u201cHave you tried our beer?\u201d It would be rude not to oblige.<\/p>\n<p>&nbsp;<\/p>\n<p>And so when Hanson showed up at our place of work to\u00a0<a href=\"http:\/\/www.thedailybeast.com\/cheats\/2012\/01\/10\/38m-indulged-in-binge-drinking-in-10.html\">binge drink<\/a>\u00a0on a late Thursday afternoon, it would have been rude not to oblige them as well.<\/p>\n<p>&nbsp;<\/p>\n<p>The brothers were incredibly game as we played a very sad round of beer pong. (It was windy, OK?) They joked about when they had their first drinks\u2014\u201cprobably celebrating something after a concert\u201d\u2014ribbed each other for breaking the rules\u2014elbows!\u2014and never missed an opportunity to tease us when we missed a cup. (There were many opportunities.)<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/1379497530426.cached.jpg?ssl=1\" data-lightbox=\"gal[2840]\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2841\" data-permalink=\"https:\/\/www.mmmboptastic.com\/site\/2013\/09\/19\/hanson-got-me-drunk-on-their-new-beer-mmmhops-really\/1379497530426-cached\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/1379497530426.cached.jpg?fit=503%2C335&amp;ssl=1\" data-orig-size=\"503,335\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"1379497530426.cached\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/1379497530426.cached.jpg?fit=503%2C335&amp;ssl=1\" class=\"aligncenter size-full wp-image-2841\" alt=\"1379497530426.cached\" src=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/1379497530426.cached.jpg?resize=503%2C335&#038;ssl=1\" width=\"503\" height=\"335\" srcset=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/1379497530426.cached.jpg?w=503&amp;ssl=1 503w, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/1379497530426.cached.jpg?resize=300%2C199&amp;ssl=1 300w\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<figure>\n<p align=\"center\">That was when Taylor Hanson beat me in a chugging contest.<\/p>\n<p>Alas, and fortunately, these are three men who grew up on the road and did not attend raucous frat parties at state universities, which is to say they were about as rotten at beer pong as we were.<\/p>\n<p>Because both our teams were so bad\u2014for public shaming purposes I will now call out my esteemed (read: useless) Daily Beast teammates William O\u2019Connor and Adrienne Vogt for not carrying their weight\u2014after roughly 45 minutes of play both Team Hanson and Team Beast had three cups left on the table. As it turns out, pop stars and journalists are not particularly skilled at drinking games.<\/p>\n<p>Worried that the beer-pong match would extend until the Hansons\u2019 own children were old enough to drink, not to mention that at least one Hanson and two Beast staffers were beginning to slur their words, we resigned ourselves to settling the tie with a chugging contest. Taylor would drink for the visitors. I\u2019d attempt to bring glory home to the Beast. The rule, which it must be said Taylor was\u00a0<i>insistent<\/i>\u00a0on, was that neither of us could spill or take a break. The first to finish his beer would win.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/1379497520052.cached.jpg?ssl=1\" data-lightbox=\"gal[2840]\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2842\" data-permalink=\"https:\/\/www.mmmboptastic.com\/site\/2013\/09\/19\/hanson-got-me-drunk-on-their-new-beer-mmmhops-really\/1379497520052-cached\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/1379497520052.cached.jpg?fit=503%2C335&amp;ssl=1\" data-orig-size=\"503,335\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"1379497520052.cached\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/1379497520052.cached.jpg?fit=503%2C335&amp;ssl=1\" class=\"aligncenter size-full wp-image-2842\" alt=\"1379497520052.cached\" src=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/1379497520052.cached.jpg?resize=503%2C335&#038;ssl=1\" width=\"503\" height=\"335\" srcset=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/1379497520052.cached.jpg?w=503&amp;ssl=1 503w, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/1379497520052.cached.jpg?resize=300%2C199&amp;ssl=1 300w\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<figure>And that was when Taylor Hanson beat me in a chugging contest.He was the first to finish his bottle of Mmmhops. It was mmmbarrassing.<\/p>\n<p>However\u2014cut to the tape!\u2014Taylor was spilling all over the place! I don\u2019t want to disparage any \u201990s pop icons, but Taylor is a dirty rotten cheater.<\/p>\n<p>(Ed. note: Taylor is every bit as charming as your 12-year-old self always dreamed he would be, and I\u2019m pretty sure if we\u2019d finished another six-pack the two of us would be best friends. I\u2019m making that up, but a guy can dream.)<\/p>\n<p>The Hanson brothers\u2019 goal is to have the beer available in 10 states by the end of the year and at tour stops as well. Taylor will talk your ear off\u2014quite intelligently\u2014about the hurdles small breweries face in getting their beer into stores. Considering the brothers have been doggedly running their own indie record label for the past decade, there\u2019s no doubt that they\u2019ll find a way to meet that goal.<\/p>\n<p>Plus, with each bottle sold, a donation will be made to charitable efforts to bring clean water wells to Africa, so there\u2019s extra incentive to root for Mmmhops\u2019 success.<\/p>\n<p><a href=\"http:\/\/www.thedailybeast.com\/articles\/2013\/09\/18\/hanson-got-me-drunk-on-their-new-beer-mmmhops-really.html\">http:\/\/www.thedailybeast.com\/articles\/2013\/09\/18\/hanson-got-me-drunk-on-their-new-beer-mmmhops-really.html<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/figure>\n<\/figure>\n<p><a href=\"http:\/\/www.thedailybeast.com\/videos\/2012\/09\/19\/hanson-covers-taylor-swift.html\">\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Hanson Got Me Drunk on Their New Beer Mmmhops (really) by Kevin Fallon Sept 18 2013 The brothers\u2014Isaac, Taylor, and Zac\u2014may be immortalized in our collective minds as the baby-faced boy band who loved harmonizing almost much as they loved long hair. They may be emblazoned forever in the our \u201990s-nostalgia-loving hearts as [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3,2],"tags":[76,342,6,112,8,68,31,7,9],"class_list":["post-2840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-tour-news","tag-76","tag-anthem","tag-hanson","tag-interview","tag-isaac-hanson","tag-mmmbop","tag-mmmhops","tag-taylor-hanson","tag-zac-hanson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hanson Got Me Drunk on Their New Beer Mmmhops (really) - Mmmboptastic.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mmmboptastic.com\/site\/2013\/09\/19\/hanson-got-me-drunk-on-their-new-beer-mmmhops-really\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hanson Got Me Drunk on Their New Beer Mmmhops (really) - Mmmboptastic.com\" \/>\n<meta property=\"og:description\" content=\"&nbsp; &nbsp; Hanson Got Me Drunk on Their New Beer Mmmhops (really) by Kevin Fallon Sept 18 2013 The brothers\u2014Isaac, Taylor, and Zac\u2014may be immortalized in our collective minds as the baby-faced boy band who loved harmonizing almost much as they loved long hair. 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