{"id":1862,"date":"2013-05-25T17:28:52","date_gmt":"2013-05-25T21:28:52","guid":{"rendered":"http:\/\/www.mmmboptastic.com\/site\/?p=1862"},"modified":"2013-05-25T17:28:52","modified_gmt":"2013-05-25T21:28:52","slug":"hanson-bands-mmmhops-pale-ale-officially-now-exists-with-help-of-craft-brewery","status":"publish","type":"post","link":"https:\/\/www.mmmboptastic.com\/site\/2013\/05\/25\/hanson-bands-mmmhops-pale-ale-officially-now-exists-with-help-of-craft-brewery\/","title":{"rendered":"Hanson band\u2019s Mmmhops Pale Ale officially now exists with help of craft brewery"},"content":{"rendered":"<p>May 23rd, 2013<\/p>\n<p>by Adam Nason<\/p>\n<p>Some of you will be celebrating Memorial Day Weekend with a trip to the movies to watch <em>Hangover 3<\/em>. Hanson\u2019s <em>Mmmbop<\/em> makes an appearance in the flick so the band was invited to the movie premiere earlier this week.<\/p>\n<p>They brought beer.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.mmmboptastic.com\/site\/2013\/05\/25\/hanson-bands-mmmhops-pale-ale-officially-now-exists-with-help-of-craft-brewery\/mmmhops-bottle-and-logo\/\" rel=\"attachment wp-att-1863\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1863\" data-permalink=\"https:\/\/www.mmmboptastic.com\/site\/2013\/05\/25\/hanson-bands-mmmhops-pale-ale-officially-now-exists-with-help-of-craft-brewery\/mmmhops-bottle-and-logo\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/05\/mmmhops-bottle-and-logo.jpg?fit=575%2C848&amp;ssl=1\" data-orig-size=\"575,848\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"mmmhops-bottle-and-logo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/05\/mmmhops-bottle-and-logo.jpg?fit=575%2C848&amp;ssl=1\" class=\"aligncenter  wp-image-1863\" alt=\"mmmhops-bottle-and-logo\" src=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/05\/mmmhops-bottle-and-logo.jpg?resize=403%2C594&#038;ssl=1\" width=\"403\" height=\"594\" srcset=\"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/05\/mmmhops-bottle-and-logo.jpg?w=575&amp;ssl=1 575w, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/05\/mmmhops-bottle-and-logo.jpg?resize=203%2C300&amp;ssl=1 203w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" \/><\/a><\/p>\n<p>The MmmHops beer concept that the band revealed back in November of 2011 is now a reality thanks to the work of Mustang Brewing. Both the band and the brewery hail from Oklahoma and a tasting event was held at a bar there last year. The final product is a pale ale.<\/p>\n<p>In a red carpet interview at the premiere, the band quipped that \u201cYou can now get a hangover with Hanson,\u201d before belting out an ear-shattering a capella rendition of an upcoming tune. They also said that the beer would be available \u201cthis month.\u201d<\/p>\n<p>One oddity to note is that the beer which appears to be a \u2018commercial\u2019 product based on the photo below did not have TTB label approval published publicly as of earlier in the week. The TTB regulates beers that fall under interstate commerce.<\/p>\n<p>Update: \u201cThe product that was sent to the premier was a sample batch and for promotional purposes only,\u201d says Mustang Brewing founder, Tim Schoelen. \u201cThe final recipe is yet to be determined. In fact, Hanson was in our brewery this week working with us on a pilot brew. They\u2019re great guys and serious craft beer fans. We look forward to working with them.\u201d<\/p>\n<p>There is now a website for the beer as well as a Twitter page and a Facebook page.<\/p>\n<p>This wouldn\u2019t be the first brewery-band collaboration. While Dogfish Head\u2019s collaborations with Pearl Jam, Deltron 3030 and others have proven to be successful, there are exceptions. Michigan Brewing went out of business not long after losing a contract for the Kid Rock-branded American Badass beer.<\/p>\n<p>Source: <a href=\"http:\/\/beerpulse.com\/2013\/05\/hanson-bands-mmmhops-beer-officially-now-exists-428\/\" target=\"_blank\">BeerPulse.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>May 23rd, 2013 by Adam Nason Some of you will be celebrating Memorial Day Weekend with a trip to the movies to watch Hangover 3. Hanson\u2019s Mmmbop makes an appearance in the flick so the band was invited to the movie premiere earlier this week. They brought beer. The MmmHops beer concept that the band [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[105],"tags":[521,515,32,517,518,514,31,519,520],"class_list":["post-1862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-2013","tag-adam-nason","tag-alcohol","tag-beer","tag-beerpulse-com","tag-brewery","tag-launch","tag-mmmhops","tag-mustang-brewing","tag-oklahoma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hanson band\u2019s Mmmhops Pale Ale officially now exists with help of craft brewery - Mmmboptastic.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mmmboptastic.com\/site\/2013\/05\/25\/hanson-bands-mmmhops-pale-ale-officially-now-exists-with-help-of-craft-brewery\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hanson band\u2019s Mmmhops Pale Ale officially now exists with help of craft brewery - Mmmboptastic.com\" \/>\n<meta property=\"og:description\" content=\"May 23rd, 2013 by Adam Nason Some of you will be celebrating Memorial Day Weekend with a trip to the movies to watch Hangover 3. 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Fan since June 1997... Created Mmmboptastic.com in 1999 and bought domain in 2000... Complete UK Hanson tours, USA, Europe and Bahama's... 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The long-in-the-works brew, a pale ale dubbed Mmmhops after their\u2026","rel":"","context":"In &quot;Articles&quot;","block_context":{"text":"Articles","link":"https:\/\/www.mmmboptastic.com\/site\/category\/articles\/"},"img":{"alt_text":"mmhops-300","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/05\/mmhops-300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1860,"url":"https:\/\/www.mmmboptastic.com\/site\/2013\/05\/25\/hanson-debuts-mmmhop-beer\/","url_meta":{"origin":1862,"position":1},"title":"Hanson Debuts &#8216;Mmmhop&#8217; Beer","author":"Jo","date":"May 25, 2013","format":false,"excerpt":"May 25th, 2013 By Kathy Ehrich Dowd As if the sound of Hanson's mega-hit \"MMMBop\" wasn't intoxicating enough, the adorable band of brothers has produced something that could really get you buzzing: a new beer called \u2013 what else? \u2013 MmmHops. The awesomely-titled IPA \u2013 created with the help of\u2026","rel":"","context":"In &quot;Latest News&quot;","block_context":{"text":"Latest News","link":"https:\/\/www.mmmboptastic.com\/site\/category\/latest-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/05\/mmmhops_beer_hangover_3_afterparty.jpg?fit=612%2C612&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/05\/mmmhops_beer_hangover_3_afterparty.jpg?fit=612%2C612&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/05\/mmmhops_beer_hangover_3_afterparty.jpg?fit=612%2C612&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":5201,"url":"https:\/\/www.mmmboptastic.com\/site\/2015\/10\/21\/from-boy-band-to-brewers-hanson-talks-craft-beer-ahead-of-2-night-dallas-gig\/","url_meta":{"origin":1862,"position":2},"title":"From boy band to brewers: Hanson talks craft beer ahead of 2-night Dallas gig","author":"Jo","date":"October 21, 2015","format":false,"excerpt":"October 21st 2015 by Tiney Ricciardi Until recently, Isaac Hanson didn't consider himself a beer guy. When he and his musically inclined brothers, Zac and Taylor, would go on tour, Isaac would opt for whiskey instead of a bubbly malt beverage. But as the craft beer movement spread across America,\u2026","rel":"","context":"In &quot;Articles&quot;","block_context":{"text":"Articles","link":"https:\/\/www.mmmboptastic.com\/site\/category\/articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/group_2.jpg?fit=1024%2C575&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/group_2.jpg?fit=1024%2C575&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/group_2.jpg?fit=1024%2C575&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2013\/09\/group_2.jpg?fit=1024%2C575&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4399,"url":"https:\/\/www.mmmboptastic.com\/site\/2014\/05\/31\/will-mmmhops-be-a-hit\/","url_meta":{"origin":1862,"position":3},"title":"Will Mmmhops be a hit?","author":"Jo","date":"May 31, 2014","format":false,"excerpt":"Hanson is attempting to chart with a new microbrew. By Beth Kowitt, writer FORTUNE -- Diddy has his DeLeon tequila. Marilyn Manson has his Mansinthe absinthe. And now the three brothers that make up Hanson -- the 1990s teenybopper musical phenomenon -- have Mmmhops beer. The pale ale launched regionally\u2026","rel":"","context":"In &quot;Articles&quot;","block_context":{"text":"Articles","link":"https:\/\/www.mmmboptastic.com\/site\/category\/articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/05\/140529162927-hanson-mmmhops-620xa.jpg?fit=620%2C348&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/05\/140529162927-hanson-mmmhops-620xa.jpg?fit=620%2C348&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/05\/140529162927-hanson-mmmhops-620xa.jpg?fit=620%2C348&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":4200,"url":"https:\/\/www.mmmboptastic.com\/site\/2014\/04\/06\/the-hop-jam-2014-craft-beer-and-music-festival\/","url_meta":{"origin":1862,"position":4},"title":"The Hop Jam 2014 Craft Beer and Music Festival","author":"Jo","date":"April 6, 2014","format":false,"excerpt":"\u00a0 HANSON ANNOUNCE THE HOP JAM CRAFT BEER AND MUSIC FESTIVAL RELEASE OF MMMHOPS PALE ALE ONLINE FESTIVAL AND RELEASE COINCIDE WITH AMERICAN CRAFT BEER WEEK, MAY 18th This year\u2019s American Craft Beer Week will stoke lots of activity around the country, celebrating the artisanal beer movement. In Tulsa OK\u2026","rel":"","context":"In &quot;Latest News&quot;","block_context":{"text":"Latest News","link":"https:\/\/www.mmmboptastic.com\/site\/category\/latest-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/04\/hop-jam-2014-1.jpg?fit=851%2C315&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/04\/hop-jam-2014-1.jpg?fit=851%2C315&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/04\/hop-jam-2014-1.jpg?fit=851%2C315&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.mmmboptastic.com\/site\/wp-content\/uploads\/2014\/04\/hop-jam-2014-1.jpg?fit=851%2C315&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3322,"url":"https:\/\/www.mmmboptastic.com\/site\/2013\/12\/04\/we-had-a-master-brewer-in-wisconsin-review-hansons-beer\/","url_meta":{"origin":1862,"position":5},"title":"We Had a Master Brewer in Wisconsin Review Hanson&#8217;s Beer","author":"Jo","date":"December 4, 2013","format":false,"excerpt":"December 3, 2013 By Tyler Maas When Hanson\u2019s hit, 10 million-selling album Middle Of Nowhere came out, eldest Hanson brother Isaac was a fresh-faced 16-year-old, middle child Taylor had just turned 14, and kid brother Zac was only 11. 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