The band of brothers, who’ve been recording music and touring the world since they first shot to fame with their infectious hit “MmmBop” in 1997, are branching out.
Their newest endeavor: a beer called, wait for it, MmmHops.
After the buzz-worthy news hit the Internet Wednesday, Zac Hanson released a statement confirming the project.
Zac, Taylor and Isaac Hanson who form the group Hanson stopped by this week to talk with Ron Bennington at the Sirius XM studios. The three brothers are best known for their smash hit Grammy nominated song “MmmBop.” Because of their quick success at such a young age, some people wrote them off as a flash-in-the-pan pop group, but there is much more to Hanson than meets the eye. They’re all grown up with kids of their own now, and recording under their own label. Excerpts from the interview appear below.
Isaac and Taylor Hanson are in Cannes looking for international distribution for their new album, Shout It Out. The album is released on their own label 3CG, which they formed in 2003.
As well as releasing their own records on the label, the three brothers are using the company as a base from which to explore and respond to what they say is “an industry in flux,” and to find new ways to assist artists to connect with their fans. “It’s impossible to replicate the relationship that develops when a band really connects with their fans, but that’s what we’re looking at trying to do,” Taylor said. He added that while social networking sites can help facilitate and reinforce the artist-fan relationship, there is still more that can be done.
The 11-week-old daughter of Zac Hanson and his wife Kate arrived just before Christmas, and her proud parents say it’s been a smooth, happy ride ever since.
“Junia is such a sweet gift,” says the Hanson drummer, 25, who also has a son Shepherd, who turns 3 in May. “It has been so much fun to get to know her and to watch her along with her big brother grow and change so quickly.”
These days, Zac is likely tops on his 5½-year-old niece Penelope‘s list — until now, Taylor Hanson‘s daughter, been holding her own as the lone lady among six little boys in the family (her three brothers and as many boy cousins).