Hanson Got Me Drunk on Their New Beer Mmmhops (really)
by Kevin Fallon Sept 18 2013
The brothers—Isaac, Taylor, and Zac—may be immortalized in our collective minds as the baby-faced boy band who loved harmonizing almost much as they loved long hair. They may be emblazoned forever in the our ’90s-nostalgia-loving hearts as cherubic 16-, 13-, and 11-year-olds, respectively. But now not only are the “MMMBop” singers all over the age of 21 (and married with children)—hi, you’re old—they have created and are selling their own beer.
It is called—get ready for it—Mmmhops… Mmmhops!!!
On the best day of my life, a breezy Thursday in early September, Isaac, Taylor, and Zachary Hanson (now … seriously … 32, 30, and 27) traveled to The Daily Beast’s Manhattan offices to play beer pong, talk about Mmmhops, and just generally be dreamy.
“We like beer,” Taylor says, after mandating that everyone crack open an Mmmhops before the drinking games could commence. “We’ve always done stuff we’re into, and we love a lot of craft beers.”
Mmmhops is a tasty pale ale created in partnership with Mustang Brewing. Its inception coincides with—hi, you’re really old—the group’s 21st anniversary together.
“It started with, big surprise, several evenings sitting around talking about beer,” Isaac says. “The next thing you know we started talking about the idea of having a beer, how cool it would be to have your own beer.”
And the bit of divine genius to name the brew Mmmhops, displaying a remarkable sense of humor—not to mention self-awareness?—that, Zac says, was all Isaac. “I was a few beers in …” the oldest Hanson laughs.
The brothers fancy themselves craft-brew connoisseurs, seizing the opportunity to sample local beers around the country as they tour, which they’ve been doing pretty much continuously over the past two decades. (They’re now on the Anthem World Tour.) It’s an easy passion to understand. At each tour stop, someone will ask, “Have you tried our beer?” It would be rude not to oblige.
And so when Hanson showed up at our place of work to binge drink on a late Thursday afternoon, it would have been rude not to oblige them as well.
The brothers were incredibly game as we played a very sad round of beer pong. (It was windy, OK?) They joked about when they had their first drinks—“probably celebrating something after a concert”—ribbed each other for breaking the rules—elbows!—and never missed an opportunity to tease us when we missed a cup. (There were many opportunities.)