Hansons Back In Seoul to Promote Album
By Han Eun-jung
06 June 2004
The MMM Boppers that captured hearts and charts around the world seven years ago are back in Seoul to promote their latest album, ‘Underneath.’
Seoul being the first stop in their promotional tour, Hanson could not look more excited at yesterday’s press conference about coming back to South Korea. When asked why the group had especially chosen Seoul to launch their promotional tour, Zach blurted out, “Why would we go anywhere else?”
Guitarist Isaac, 23, vocal Taylor, 20, and drummer Zachary, 18, make up the melting pot of well-rounded brothers that all carry their own distinct style.
Barely teenagers when they set forth 1998’s ‘Middle of Nowhere,’ it made an impressive debut sending waves through the international music scene. It was no time before the catchy, adorable pop number ‘MMM Bop’ landed the number one spot on the Billboard Singles Chart and three Grammy nominations.
They have since gone their separate ways with Island Def Jam Music Group, the label that put them on the map. For more creative breathing space, the three have built their own label, 3CG Records.
The 13 tracks featured on what they refer to as their “most organic album” pays homage to good old fashioned, classic American rock. All written and produced by the Hansons, the turn to raw acoustic sounds meant going back to basics. “We wanted to reintroduce our music and thought unplugged came naturally because there didn’t seem to be a more honest version,” Taylor said.
Classic rock number ‘Penny & Me,’ upbeat ‘Lost Without Each Other,’ and ‘Deeper,’ in which Michelle Branch’s voice can be heard in the backing vocals, are just a few that are certain to get under fans’ skins.
The three dirty blonds could not seem to wait for today’s show. “Wednesday’s concert will be an unplugged gig, kind of a sneak peak because we’re going back to the States to start the tour and hopefully come back, plug in and do something bigger,” Taylor said. “We just couldn’t have our fans, who had had to wait too long to wait any longer.”